Popular items from this list

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An undetectable mouse jiggler

Promising review: “Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I’m pleased to say that my Teams green light is on all the time now. Workers of the world, unite.” — Amazon customer

Emma Lord/BuzzFeed

A “flossing toothbrush” with two layers of bristles

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.

I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter how much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.

Promising review: “This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.” — Amy N.

COSRX snail mucin 96% power repairing essence

This is a lightweight hydrating face serum designed for all skin types reviewers swear by for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!

Promising review
: “I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a ‘getting used to’ phase.” — Shelby

A set of affordable, highly popular wireless Bluetooth earbuds

These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).

Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won’t ever take them out of my ears! 😂” — Katlyn D Arnold

A fabric defuzzer to revitalize all your favorite knits and cardigans

Promising review: “TikTok made me get it. I have a few favorite sweaters and was super upset when these little lint balls started popping up. I was looking for ways to remove them and stumbled upon this fabric shaver and my life has been changed! I absolutely LOVE it. 100/10.” — Ruth

A Bissell multipurpose carpet and upholstery cleaner

Promising review: “Yep! TikTok made me buy it and I loved it. Looked for it online, and on Walmart they were about $150 for some reason?? Got it here, and I am LOVING IT. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it’s not as effective, so just follow instructions and it should be wonderful!” — Carlos

A bagless, touchless stationary vacuum

Promising review: “Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor. I usually just vacuum my tile with the vacuum which is a pain. This thing is so easy to just sweet things into and it sucks them right up. Sure, it’s more expensive than my actual vacuum, but I’ve only had it three days and have used it two times.” — Amazon customer

Amazon

A lightweight quilted jacket

Check out a TikTok of the quilted jacket in action.

Promising review: “I normally get medium in jackets. i ordered medium here. Nice, comfy, and a bit oversized. SO COMFORTABLE. I get asked about it all the time. Never take it off!” — Aron Wolfson

Amazon

An EasyWring microfiber spin mop

Promising review: “I had had it with my broken basic mop and bucket. I tried to just get a dollar store Swiffer to get us by, but that wasn’t cutting it at all. With three boys and a dog that makes his rounds on all the furniture and every exposed corner, I had to do something. After seeing a TikTok where a woman demonstrated this mop to clean her walls, and hearing my boss raving about it, I decided to click the Amazon button. Let me tell you, I HATE cleaning, I HATE mopping, but I LOVE for things to be clean. I was able to mop the entire house TWICE (Because it was that dirty. Please don’t judge.) within an hour. A few days later I mopped the entire house again within 10 minutes because they weren’t quite as dirty. On another positive note, my boys love the spinner and think it’s a toy! So, every time I get the bucket out my 10-year-old and 4-year-old ask to mop the house because they think it’s fun. MAJOR BONUS!” — Molly

A set of two traceless adhesive shelves

Promising review: “I saw these shelves on TikTok and really wanted to try them out, as I have no shelves in my shower. The adhesion is impressive — they’ve stayed sticking for the past two weeks with no sign of letting up, and are holding about four bottles of products on each of the two racks I have hanging. I thought for sure they would fall after showering or something, but they have stayed strong and held up. I’m so impressed! I’m sure I will purchase more in the future. Super duper easy to install, they look beautiful and modern, and give my bathroom a totally different vibe. It’s so nice to have a product like this available!! Thank you!” — Sara B

A firming eye cream

Promising review: “Saw this product on TikTok and decided to give it a try. It is very moisturizing with out being greasy. I just ordered my second bottle because of the results.” — LAD

First Aid Beauty’s KP bump eraser body scrub exfoliant

Promising review: “I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny.” — Lana

Emma Lord/BuzzFeed

A rose gold rechargeable electric lighter

This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I’m a big weenie about fire (LOL, self-preservation) so I’ve always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it.

Promising review: “Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month.” — dwhite3012

A Yonanas fruit soft serve maker

Promising review: “I saw one of these in action at a friends house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use.” — DMCKAY

A 3-in-1 foldable magnetic wireless charger

Check out a TikTok of the foldable 3-in-1 charger in action.

Promising review: “I use this product to charge my IPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers — I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn’t fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!” — SBREDDY

Amazon

An adjustable weighted fitness hoop

Promising review: “Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I’ll admit it’s difficult to start but once you get the hang of it after a few minutes it’s super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light.” — Richard Enriquez

A set of “floating” kitchen knives in an acrylic case

Each set comes with 13 professional chef knives, kitchen scissors, a peeler, a two-stage stage knife sharpener, and an acrylic knife stand.

Promising review: “I love these knives! I saw them on a TikTok and decided I had to have a set of black knives and they exceeded my expectations for sure. Super durable, and very sharp. And they aren’t an eye sore in the kitchen.” — Emily S.

A pair of lightweight legging-style joggers

Promising review: “These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I’ve never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they’re gone!” — Courtney

A set of extra soft cooling bed sheets

Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size).

Promising review: “These are the real deal!! I found them from a TikTok and my husband actually said after the first night, ‘Let’s just replace all of our sheets with these, they’re so comfortable!’ It’s a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!” — Julia Monroe

Amazon

A set of Wad-Free pads for your sheets

Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

Promising review: “THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work.” — StrangerThings

Emma Lord/BuzzFeed

A super-chic minimalist glass tumbler

Promising review: “I saw this product on TIkTok and automatically liked it! I love that it comes in so many different colors and the top is wood. I drink lots of water and needed a cup I could take with me everywhere. I could also put iced coffee in it too. I love that it came with two straws, a clear one and white. I will be purchasing another one for my husband and also one for my mom in different colors!” — Rose

Amazon

Sol de Janeiro Brazilian Bum Bum cream

Promising review: “Like so many, I was brainwashed by TikTok into buying this rather expensive lotion…then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, ‘What are you WEARING?’ like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it.” — Kristen

Amazon

BYO Blush Oil, which is the ultimate in easy-to-use makeup

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia’s makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

Check out a TikTok of the BYO Blush in action.

I tried this out myself and I have to say, it is WILD watching it adjust to your skin’s pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier’s Cloud Paint, except personalized. It’s very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day.

Promising review: “Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out.” — Summer

Amazon

A slim magnetic stove shelf

StoveShelf is a US-based small business that specializes in stove shelves for various sizes of stoves.

Check out a Tiktok of the StoveShelf in action.

Promising review: “There was no set up…Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!” — Amazon customer

A portable door lock for some extra peace of mind

Promising review: “My apartment door has a deadbolt but no lock on the door handle. The latch is also misplaced so if it’s not dead bolted anyone can just push my door open. Took a few tries to get this right but makes me feel much more secure and it’s easy to use when you get the hang of it! I also take this with me when traveling as it fits almost all doors. Definitely recommend, thanks TikTok for showing this to me.” — Anna

A delightfully practical Stojo collapsible travel cup (with a straw!)

Check out a TikTok of the Stojo collapsible cup in action.

Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.

Promising review: “I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don’t have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It’s not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave which you can’t do with a stainless cup. Washes easily too. If you want a 12-ounce cup that keeps your drink hot or cold for a long time, this isn’t the cup for you. But if you need something practical that will keep your coffee warm for 30–45 minutes, can be reheated in a microwave, and collapses to the dimensions of a tall hockey puck, this is a good purchase. You’ll have it for years.” — ViciousCycle

Amazon

A power scrubber brush you can attach to a drill

Promising review: “So I kept seeing this item on TikTok and thought, ‘heck, why not?’ I love this item for deep cleaning, whether it’s car mats, shoes, or the shower.” — A. Givens

An enzyme-based laundry stain remover

Check out a TikTok of the laundry spray in action.

Puracy is a Texas-based, family-owned small business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you’ve tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it’s like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Promising review: “For whatever reason, I am ALWAYS spilling things on my shirts and I cook every night (sometimes I remember the apron, sometimes I don’t). My clothes are a mess by the end of the day. I’m not proud of it, but there it is. I have tried EVERYTHING there is to remove stains and this is the absolute BEST thing out there. (There is simply not a major stain remover that I have not tried.) The only thing close is a long pre-soak (I mean like six hours) in Oxyclean. With Puracy, you get the best result by doing it well in advance, but for me that is another plus because I would far rather spray them when I put them in the hamper than do it all at once just before I do the laundry. It seems to get everything out and I’ve never had any trouble with damaged fabric. I don’t really review very much, but this is seriously outstanding.” — NYC Buyer

A tin of Cirepil blue wax beads

Promising review: “Best wax ever. I saw this on someone TikTok and as a first timer I was easily impressed on how easy this was to spread and remove.” — L

A large capacity rotating makeup organizer

Promising review: “Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit.” — Reagan

A compact rolling desk bike

This desk bike is also height adjustable so you can get your perfect fit with the tray, and has “whisper quiet” pedaling, eight resistance levels, and a way to track your mileage, RPM, and other stats.

Promising review: “I saw this in TikTok and I bought it. No regrets! I’ve used this almost daily since I got it. I’m moving way more than I did before. The tabletop part is a little loose but that might be from me leaning on it too much. It wasn’t originally like that. I haven’t looked into tightening it. Ten out of ten recommended for someone who’s looking to move more!!” — Amazon customer

Psst — you can watch the viral desk bike TikTok featuring it for more insight on how it works. It’s been liked over 1.8 million times!

A six-outlet wall charger designed specifically for larger chargers

Promising review: “Better than any strip! Saw this on TikTok and it’s everything. Love the auto night-light feature. So versatile and compact. Worth every penny. Will be ordering more.” — Kelly

Amazon

A cable cord-concealing box

Promising review: “I bought it because I saw a woman on TikTok showcase something similar like this on her page (on how to keep a home tidy) and I was like I HAD to buy! It’s wonderful! I have ALWAYS hated seeing all the clutter of cords stick out from cord extenders and having this makes my small place look cleaner and organized! I would recommend this for anyone!” — Chidi



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